We, as humans, naturally seek the path of least resistance and least effort. It’s no surprise then that the growth of voice-activated devices is an indication that the consumers are choosing convenience and minimal friction when it comes to information updates or search queries.
The number of people using Amazon’s Echo suite of products has grown from 8 million users in 2016 to 11 million in 2017, so far. I’m sure the numbers will continue to rise. A product that can make your life more convenient and is sold at a reasonable price point is always welcomed. Sales of voice-enabled devices grew by 39 percent year over year (source: Adobe).