We, as humans, naturally seek the path of least resistance and least effort. It’s no surprise then that the growth of voice-activated devices is an indication that the consumers are choosing convenience and minimal friction when it comes to information updates or search queries.
The number of people using Amazon’s Echo suite of products has grown from 8 million users in 2016 to 11 million in 2017, so far. I’m sure the numbers will continue to rise. A product that can make your life more convenient and is sold at a reasonable price point is always welcomed. Sales of voice-enabled devices grew by 39 percent year over year (source: Adobe).
The challenge for the marketing department is to figure out how to rank high on search queries, via voice, when customers will no longer want to scroll for the ‘right link’. Customers will want the search engine’s top recommendations spoken to them.
From a sales standpoint, what does the future of Voice Search offer up to help connect with new clients? Well, for starters, as the use of voice activated devices becoming more entrenched in our client’s daily lives, it creates another rich data source that we can mine, refine and dine on for insight.
Much like we get data from Internet of Thing (IoT) devices, Databases, Web activities, Social Media and so on, getting this new set of voice data from clients may help us paint a clearer picture of what our client’s want.
Imagine a future where you can speak into your mobile phone and ask it, “Find me recent information requests (i.e., in the last 24 hours about) about Charlie Client of ABC company.” Further imagine using Machine Learning to identify Charlie Client’s preferences (e.g., sports, hobbies, recreational activities, charitable organization etc.) and using that information to connect with that client.