" I've had the sincere pleasure to know Victor for nearly 20 years having met him when he made the transition from working as a Development Engineer to the “Sales” side, and as they say, "Whoah…..the rest is history!" We have worked together on a number of occasions, and the outcomes have always far exceeded client expectations. "
Michael Wagner, Partner, The Nycor Group
Description: Selling for Engineers
Selling for Engineers
Engineers are an integral part of the sales process as networks and system solutions increase in complexity. Mastering the technical sale requires the engineer to be in sync with the salesperson and more importantly learn how to positon the product's value beyond the features, benefits and advantages. Understanding how to present and sell the technical value comes down to learning how to structure a compelling and insightful demonstration. An engineer's presentation can make or break a sale.
Workshop: 1 - 2 Days
Who Should Attend?
Audience: Engineers, Technical Support, Sales Engineers
Market: Business-to-Business (B2B)
Type: Technical Sale