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Reducing Buyer Resistance

Getting clients to either try your product (service) for the first time or switch over to a new one are two of the biggest challenges facing salespeople in today's market. In this keynote, you'll learn how to position a new product's value and present a compelling reason for the change. The key lies in going beyond price by increasing their confidence in having to change and reducing the fear of change itself. I’ll show you the steps to overcome their 'switchover' fear and how to shape a path to change and reduce decision friction 

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